Guides
One question per page
Each guide answers one question in its first lines, with the sources underneath. Start with the main guide if you're new to this.
Does ChatGPT use Bing or Google?
ChatGPT gets its web results from outside search providers, and OpenAI has said Bing is an important one. Here is what is known, what the studies show, and what it means for your site.
Updated November 9, 2026How to check if ChatGPT mentions your business
ChatGPT's answers change from one run to the next, so one try tells you little. A simple way to measure how often it names you, and how to see the visits it sends.
Updated November 9, 2026How to let ChatGPT see your website
ChatGPT can only show your pages in search if its crawler, OAI-SearchBot, is allowed in. How to check your robots.txt and bot settings, and what to change.
Updated November 9, 2026